A bit about me


I believe design is as much about utility as it is appearance.

I’m inspired by the challenge of creating highly intuitive, engaging, and meaningful experiences for users which deliver value for clients.

With over 18 years’ hands-on experience creating digital products and leading teams, I've worked for some of the world’s top agencies and companies and delivered award-winning work for global brands. My areas of expertise include fashion, retail, lifestyle brands, magazine publishing, beauty, FMCG, automotive, telecommunications, and finance.