creative lead / UX / UI

Red Online is the digital incarnation of the women’s lifestyle magazine Red. Aimed at busy women looking for convenient access to high quality online content, it features information and inspiration from the worlds of fashion, beauty, food, interiors, travel and more.

The online experience of the magazine was created working as a small team with the Digital Editorial Director and Editor.Central to the concept were usefulness, simplicity, and style – it was essential that the design added value to the user's busy life, was simple to navigate, and looked beautiful. In every aspect, it had to express ‘the best things in life’.

Honours & Awards
Best Designed Site – Online Media Awards 2012

New Media Age Site of the Day – Feb 2011

Client: Hachette Filipacchi UK / Red Magazine
Year: 2010