McLaren Roadcars


McLaren Automotive is a British automotive manufacturer of Formula 1 and high-performance road cars. For the launch of their first road car, they sought to create an innovative and engaging source of information relating to the car before it became available in showrooms.

An online showroom was created for the launch of their 12C ( MP4-12C ) sports car where future customers and McLaren enthusiasts could explore the car’s technical features though animated, exploded, 3D views and photo galleries. It was designed with meticulous attention to detail, and developed to reflect McLaren’s car design ethic – that all features were intended to enhance the experience of the user.

Agency: AKQA
Client: McLaren Automotive
Year: 2009