creative lead / UX / UI
Aussie is an international haircare brand that believes that 'there's more to life than hair but it's a good place to start'. The website is a simple showcase of the product range.
The design of it's digital presence sought to be strongly aligned with the visual identity of the brand, allowing the playful imagery, tongue-in-cheek copy, and recognisable product packaging to take centre stage.
Agency: Six & Co.
Client: Procter & Gamble